Ehrlich will work closely with the WPLL leadership team on sponsorship strategy, partnership sales, business development and will be a liaison for the recently announced collaboration with the Premier Lacrosse League (PLL).
Jaffe will focus on growing the WPLL brand with her primary responsibilities being graphic and multimedia design, marketing and promotional strategy and corporate partnerships.
Alessandri’s presence will help the league continue to move forward and connect with sponsors and supporters, helping the league and the entire women’s lacrosse community grow.